MBA Assignements : TMA MS -65 First Assignment Set-I Marketing of Services

MBA Assignements : TMA MS -65 First Assignment Set-I Marketing of Services

Course Code : MS-65
Course Title : Marketing of Services
Assignment Code : 65/TMA-1/SEM-II/2004
Coverage : Section I

Note : Answer both the questions.

1. (a) Distinguish between the following giving suitable examples
i) ‘Peripheral evidence’ and ‘Essential evidence’
ii) ‘Technical quality’ and ‘Functional quality’

(b) Explain the importance of measuring and managing customer expectation for services marketers, giving suitable examples.

2. Choose any one service you use on a regular basis or you are familiar with and discuss the marketing implications of intangibility, inseparability, heterogeneity and perishability as applicable to the selected service category. Give suggestions for overcoming these implications.

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