MBA Assignements : TMA MS -65 Second Assignment Set-II Marketing of Services

MBA Assignements : TMA MS -65 Second Assignment Set-II Marketing of Services

Course Code : MS-65
Course Title : Marketing of Services
Assignment Code : 65/TMA-2/SEM-II/2004
Coverage : All Sections

Note : Answer all the questions.

1) What do you understand by the CAPS concept in health services marketing? How is it relevant to health services? Explain by taking the example of any hospital or health service provider that you are familiar with.

2) You have been retained as consultant by a new technical education institution to advise them on their marketing strategy. The institution is planned to be located in a metropolitan city and would have competition from both, public and private institutions. What are the basic questions for strategic marketing planning that you would need to raise in order to prepare your blueprint?

3. (a) Discuss the factors responsible for growth of tourism industry.

(b) Discuss the role and importance of physical evidence for
i) Airlines
ii) Insurance

Home > MBA Tutor Mark Assignments > MBA Assignements : TMA MS -65 Second Assignment Set-II Marketing of Services
Comments are closed.