MBA Assignements : TMA MS -65 Third Assignment Set-II Marketing of Services

MBA Assignements : TMA MS -65 Third Assignment Set-II Marketing of Services

Course Code : MS-65
Course Title : Marketing of Services
Assignment Code : 65/TMA-3/SEM-II/2004
Coverage : All Sections

Study the case ‘Is the customer Always Right?’ given in your study material (Chapter 22) and answer the following questions.

1) Do you think the customer in this case is justified in making the kind of complaints he did? How do you interpret the difference between the accounts rendered by the customer and the Assistant Branch Manager?

2) Give suggestions to resolve the matter between the customer and the insurance company.

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