MBA Assignements : TMA MS -11 First Assignment Corporate policies and Practices

MBA Assignements : TMA MS -11 First Assignment Corporate policies and Practices

Course Code : MS-11
Course Title : Corporate policies and Practices
Assignment No. : 11/TMA-1/SEM-II/2004
Coverage : Blocks 1,2 and 3

Note: There are three questions in this assignment. Attempt all the questions and send them to the Coordinator of the Study Centre you are attached with.

1. Discuss the different kinds of strategies and support your answer with relevant examples.

2. What do you understand by ‘Corporate values.’? Take the case of the organization you are working in or are familiar with (Name and describe the organization) and discuss its corporate values.

3. a) Discuss the different types of marketing warfare with relevant examples.
b) What kind of marketing warfare is applicable to the organization you are working in or are familiar with (name and describe the organization)?

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