MBA Assignements : TMA MS – 06 Third Assignment Marketing for Managers

MBA Assignements : TMA MS – 06 Third Assignment Marketing for Managers

Course Code : MS-06
Course Title : Marketing for Managers
Assignment Code : 06/TMA-3/Sem.-II/2004
Coverage : Blocks 5 and 6

Note: This assignment consists of two questions, you have to attempt both and send it to the co-coordinator of the study center, you are attached with.

1 (a) Try and study the Indian Pricing scenario and indicate briefly the possible pricing structure you
would recommend for optimum sales revenue for the following products.
i) Audio CD
ii) Unisex leather jackets
iii) Ceiling fan

(b) Discuss sales forecast as the basis far marketing mix and sales planning activities in a medium sized engineering firm.

2 (a) Briefly discuss the role and responsibilities of advertising manager in the following situations.
i) In an accredited advertising agency
ii) In a in-house advertising department of the firm

(b) Distinguish cyber marketing from conventional marketing. What are the limitations of cyber marketing.

Comment for MBA Assignements : TMA MS – 06 Third Assignment Marketing for Managers
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Answers of assignment question
Hello Sir,
This is Huma Shah from New Delhi. I am doing MBA from IGNOU. This is my second semester. I want to know the answer of some questions given us in assignment. Please help me to write the answers of these questions. Here are the following questions:
1 a) Define Marketing. Distinguish product marketing and services marketing with
suitable examples.
b) How would you reply to the small business person who says, “Marketing Research is too expensive, so the firm will just have to get by without it’?
2 a) What are the steps in the consumer decision making process? Do all consumers
decisions involve these steps.
b) Discuss the role of personal selling and advertising in promoting industrial
products. How does it compare to consumer product promotion.
3 a) Why do many firms use a family brand? What are the risks associated with this
strategy if a new product is sub-standard?
b) Consider the following statement and discuss: “The only thing that channel
intermediaries do is to increase price for the consumer.”
4 a) Discuss the stages in New Product Development process giving suitable examples
b) What is cyber marketing and how is it different from conventional marketing?
Discuss the limitations of cyber marketing.

Hope u ‘ll favour me…
Thanking You
Huma Shah
honey.shah08@gmail.com
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Ms-06
1 a) Define Marketing. Distinguish product marketing and services marketing with
suitable examples.
b) How would you reply to the small business person who says, “Marketing Research is too expensive, so the firm will just have to get by without it’?
2 a) What are the steps in the consumer decision making process? Do all consumers
decisions involve these steps.
b) Discuss the role of personal selling and advertising in promoting industrial
products. How does it compare to consumer product promotion.
3 a) Why do many firms use a family brand? What are the risks associated with this
strategy if a new product is sub-standard?
b) Consider the following statement and discuss: “The only thing that channel
intermediaries do is to increase price for the consumer.”
4 a) Discuss the stages in New Product Development process giving suitable examples
b) What is cyber marketing and how is it different from conventional marketing?
Discuss the limitations of cyber marketing.
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MS-05,MS-06,MS-07&MS08
pls send answer for following assignment
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ms-06 assignment 2009
Ms-06
1 a) Define Marketing. Distinguish product marketing and services marketing with
suitable examples.
b) How would you reply to the small business person who says, “Marketing Research is too expensive, so the firm will just have to get by without it’?
2 a) What are the steps in the consumer decision making process? Do all consumers
decisions involve these steps.
b) Discuss the role of personal selling and advertising in promoting industrial
products. How does it compare to consumer product promotion.
3 a) Why do many firms use a family brand? What are the risks associated with this
strategy if a new product is sub-standard?
b) Consider the following statement and discuss: “The only thing that channel
intermediaries do is to increase price for the consumer.”
4 a) Discuss the stages in New Product Development process giving suitable examples
b) What is cyber marketing and how is it different from conventional marketing?
Discuss the limitations of cyber marketing.
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