MBA Assignements : TMA MS – 06 Second Assignment Marketing for Managers

MBA Assignements : TMA MS – 06 Second Assignment Marketing for Managers

Course Code : MS-06
Course Title : Marketing for Managers
Assignment Code : 06/TMA-2/Sem.-II/2004
Coverage : Blocks 3 & 4

Note: This assignment consists of two questions, you have to attempt both and send it to the co-coordinator of the study center, you are attached with.

1 a Identify and explain the appropriate buying behavior for the following products/services.
i) Thermos flask
ii) Education loan offered by banks
iii) Greeting card
iv) State lottery tickets.

2 (a) Explain the concept of marketing mix. What factors make the 4Ps change with the progression of
time during the life cycle of the product Pick up any two examples of your choice where the change in one case is rapid and in the other the change is slow.

(b) Discuss how branding and packaging complement each other in the success of a firm�s offering. Pick up 3 products one each from FMCG, consumer durable and industrial sector of your choice and comment on their market acceptance.

Comment for MBA Assignements : TMA MS – 06 Second Assignment Marketing for Managers
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answer
Define marketing distinguish product marketing and services markrting with suitable example?
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