MBA Assignements : TMA MS – 06 First Assignment Marketing for Managers

MBA Assignements : TMA MS – 06 First Assignment Marketing for Managers

Course Code : MS-06
Course Title : Marketing for Managers
Assignment Code : 06/TMA-1/Sem.-II/2004
Coverage : Blocks 1 & 2

Note: This assignment consists of two questions, you have to attempt both and send it to the Coordinator of the study center, you are attached with.

1 a Define the term marketing. Discuss the scope and appropriateness of marketing function in
satisfying human needs and wants. Give suitable examples.
b Discuss the distinguishing characteristics of services that make them different from tangible goods.

2 a As a marketing manager, propose and formulate STP strategy for home fitness kit targeted at women. Discuss the bases for your strategy.
b Make a visit to any marketing firm in your location or you are associated with and study the marketing mix planning function. Discuss how similar or dissimilar the planning process of the firm in relation to the knowledge you are familiar with.

Comment for MBA Assignements : TMA MS – 06 First Assignment Marketing for Managers
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ms-6
give me the answer
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MS-06 IGNOU ASSIGNMENTS
1 a) Define Marketing. Distinguish product marketing and services marketing with
suitable examples.
b) How would you reply to the small business person who says, “Marketing Research is too expensive, so the firm will just have to get by without it’?
2 a) What are the steps in the consumer decision making process? Do all consumers
decisions involve these steps.
b) Discuss the role of personal selling and advertising in promoting industrial
products. How does it compare to consumer product promotion.
3 a) Why do many firms use a family brand? What are the risks associated with this
strategy if a new product is sub-standard?
b) Consider the following statement and discuss: “The only thing that channel
intermediaries do is to increase price for the consumer.”
4 a) Discuss the stages in New Product Development process giving suitable examples
b) What is cyber marketing and how is it different from conventional marketing?
Discuss the limitations of cyber marketing.
Kindly send answers to these questions
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