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MBA Assignements : TMA MS - 06 First Assignment Marketing for Managers

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MBA Assignements : TMA MS - 06 First Assignment Marketing for Managers

Course Code : MS-06
Course Title : Marketing for Managers
Assignment Code : 06/TMA-1/Sem.-II/2004
Coverage : Blocks 1 & 2

Note: This assignment consists of two questions, you have to attempt both and send it to the Coordinator of the study center, you are attached with.

1 a Define the term marketing. Discuss the scope and appropriateness of marketing function in
satisfying human needs and wants. Give suitable examples.
b Discuss the distinguishing characteristics of services that make them different from tangible goods.

2 a As a marketing manager, propose and formulate STP strategy for home fitness kit targeted at women. Discuss the bases for your strategy.
b Make a visit to any marketing firm in your location or you are associated with and study the marketing mix planning function. Discuss how similar or dissimilar the planning process of the firm in relation to the knowledge you are familiar with.

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